23 hours = 1 minute

It's 12:15 a.m. on Tuesday morning as I write this. The last time I got any real sleep was before I woke up Sunday morning. The better part of the past 48 hours I've been kept going on a steady stream of Mountain Dew and re-heated pizza and a twisted combination of personal drive and utter frustration.

What's the deal? My first-ever campaign commercial. So far I've notched up 23 hours dedicated to getting this one minute of footage assembled together. Some of that is time that could have probably been saved 'cuz I've been doing some "tweaking" in Premiere Pro and After Effects. What benefits come from that may not show up that well on TV anyway... but I'm a compulsive perfectionist. If it can possibly be made better, I'll take the extra effort to do it. In the end it's all the little things that make the difference.

It's coming. Soon. Brace yourself: I was told tonight that one thing that happens in this commercial makes Lyndon Johnson's "Daisy Girl" ad seem mild in comparison :-P