Google fumbling around in the dark with silly "awareness" campaign

If you go to Google today this is what you'll see ...

Google, which for various reasons is a company I otherwise have lots of respect for, has blackened its page for "Earth Hour" today. According to the material at the link ...

On Saturday, March 29, 2008, Earth Hour invites people around the world to turn off their lights for one hour – from 8:00pm to 9:00pm in their local time zone. On this day, cities around the world, including Copenhagen, Chicago, Melbourne, Dubai, and Tel Aviv, will hold events to acknowledge their commitment to energy conservation.

So by asking everyone to turn out the lights for an hour, this event's organizers believe that this will accomplish something meaningful?

Ha!

This whole thing is a stunt. As is everything motivated by "awareness" pretty much. A year from now it will barely be remembered at all. I do believe in being responsible with the environment, as wise stewards and custodians over it. And I certainly believe that mankind's activity over the past two hundred years has had an effect on the Earth: how could it not?

That said, Earth Hour is still just another one of those "flashes in the pan" intended to let people feel good about themselves and delude them into thinking that they just did something that "really matters" when in fact they haven't done anything at all. And I hate that kind of thing. Along with so much else it distracts us from taking hold of our own lives, and belittles us into thinking we have to "join the group" in order to make the most of our time on Earth. And we get so pressed to "help the cause" that we don't stop to look at who is leading this movement or to where, exactly.

I've watched this sort of nonsense ever since Earth Day in 1990. Enough to say with utter conviction that darn nearly all of the "environmental movement" is driven by politics and not about sincere concern for the Earth at all. And that's why I refuse to have anything to do with radical environmentalism: it is an inherently corrupt movement that creates more problems than it solves.

Besides, as I wrote on this blog more than 3 years ago, humanity can not destroy the Earth. It is absolutely beyond our technology.

In the meantime, I wish Google would go back to their white scheme: some people are complaining already about the pitch-black look.

Categories: earth hour, google, wacko environmentalism