Warhammer 40,000 now needs Pre-K books (and I'm here to help!)

If you're at all a fan of Warhammer 40,000 whether you play the game or just are fascinated with the astounding body of fiction and art it has inspired, you probably got the the news yesterday that there are are childrens books coming out soon based on Warhammer 40,000 and its fantasy sibling Warhammer: Age of Sigmar.  At first I thought it was a joke but a quick look at Bell of Lost Souls confirmed that these are indeed being released in the near future.  Here are the first two:

Reaction from the fanbase has been mixed.  Some are applauding it, some think it's "too immature" whatever THAT means... especially coming from players of a game during which screams of "WAAAAGH!" are common.  Still others think that Games Workshop is playing a strategy of "get 'em while they're young" like tobacco companies, Democrats, the John Birch Society and freemium iPhone apps.  Personally, I like it!  Makes me wish I had a kid or two to justify getting these books (and it could still happen someday...)

'Course, it goes without saying that there are aspects of Warhammer 40K that are going to require a delicate hand in addressing for younger audiences.  Like f'rinstance, oh... I dunno... maybe Slaanesh (the Chaos god of sensual pleasure) and the whole thing about how the Dark Eldar like to spill out of nowhere to raid for victims to suck the lift force from.  And the Inquisition.  And why do Commisars seem to enjoy killing their own soldiers so much?  How the heck are they going to put Tyranids into this new series?

Well, I'm of the opinion that this is going to be a great success.  But since this is Games Workshop and their Black Library division we're discussing, maybe we should prepare for the inevitability of 40K books for an even younger readership.  Like, ages 3 through kindergarten.  So with that in mind, I took the liberty of making the first in the series of the next generation's introduction to the far future:

Dear Games Workshop: disregarding the fact that I am not a British subject, please feel free to contact me about my percentage of the sales.  I'll take either Pound sterling or an entire company of my choice of Primaris Space Marine miniatures (including the new Roubute Guilliman).  And if you ever bring Lorgar back I'll take him too.

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Warhammer 40K wildly popular among U.S. military personnel

Warhammer 40,000 Sixth Edition came out over two months ago and I still haven't gotten to play with the new rules! Just been busy on multiple fronts. Which makes me look positivalutely pathetic compared to what these dedicated players go through...

Slate Magazine has a terrific article about how the futuristic tabletop war game is incredibly popular among the men and women (okay, mostly men) of the United States armed forces, and especially with many who are serving overseas in places like Afghanistan (including players such as Army Sgt. Steffan McBee, pictured). Warhammer 40K's publisher Games Workshop estimates that perhaps 25 percent of its very large American player base are active-duty personnel: some of whom go to great lengths to have their stockpiles of miniatures shipped safely to their duty posts around the globe.

What's the appeal of a war game played on tabletops with plastic and metal models? Members of the armed forces enjoy the tactical thinking and execution critical to carrying out a 40K battle. But there is also the more hobby-ish aspect of assembling, painting and oftentimes customizing the models. One Marine comments that the strenuous regimented lifestyle of the Corps obligates an attention to detail that carries over well into the grim darkness of the far future that is Warhammer 40K.

It's a most excellent write-up by Alan Siegel, and one that'll have you appreciating anew what our armed service folks do to keep themselves entertained far from home. And hey, as a devout Ork player it makes me proud to be in good company with United States Marines who also enjoy a fine WAAAGH! :-)

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3-D Printing: The next battleground for digital copyright law?

Been a might busy on numerous fronts lately so I haven't had much of a chance to get in a game of Warhammer 40,000 in awhile (though that also owes to the fact that I've been building up my army of Orks, muhahahahahaha!!!)

Anyhoo, it's from the world of 40K which this next item comes from. Seems that Swedish torrent-trackin' site/political party/new religious denomination The Pirate Bay, which has already made a name for itself letting users search for songs, movies, video games and books, has now added 3-D models to its database.

Which means that through the ever-improving technology of 3-D printing, it is now possible to download physical objects via the Internet.

Here's how it works: you download the model and using a 3-D printer, the computer lays down layer upon layer of plastic or resinous material, gradually building-up a physical object. Right now the technology is still pretty rough, not to mention hideously expensive. But, it's rapidly getting cheaper and more refined...

So only a week or so since The Pirate Bay started offering links to 3-D models and already they're in legal trouble. Lo and behold this first bit o' litigation comes from Games Workshop, the producers of the wildly popular Warhammer 40,000 miniatures wargame. As was reported on the Huffington Post's website, Games Workshop sent a cease and desist order to The Pirate Bay after finding that one user had uploaded a 3-D file from which folks could download a Space Marines Dreadnought.

Lemme 'splain why this is significant. In the universe of 40K, a Dreadnought is a bipedal walking tank piloted by a Space Marine who, though grievously wounded and near death on his own, is given a new lease on life as a cyborg. And the model for this attractive bit of tactical tabletop weaponry costs in the neighborhood of fifty dollars American.

Now you start to understand why Games Workshop is eager to nip this in the bud before it has a chance to blossom. Games Workshop is charging copyright infringement and The Pirate Bay has acquiesced by removing the link to the model's file.

I can see why this will be a problem. And as much as many people complain about the high cost of Games Workshop's models, I for one can understand it. The craftsmanship of that company's artists is top-notch: we're not only buying the models, we're giving compensation to the men and women who come up with these crazy good minis!

But even so, and as many of this blog's readers know already, I have a lot of issues with much of digital copyright law, while at the same time absolutely respecting the rights of the content's originators.

Wanna know what I think? The quality of the finished products are fairly crappy. At least, they are right now. That won't last for much longer though. And when the time comes when 3-D printing is as ubiquitous on our desktops as the monitor and speakers, companies like Games Workshop should not only be ready for it but embrace it as a new market. I can certainly see Games Workshop selling official 3-D models to print via a client application right at your own computer. Need some new appendages for those Tyranids? Just click "buy" and you'll be entitled to one digitally-rights managed set of horrific slashing arms for your gene-stealers! Need more? Simply add to your quantity of purchased product. Easy-peasey, Japan-easy! Games Workshop gets its due and the end user gets official models and parts for his or her army! Hey, that's the model which has worked wonders for iTunes. I don't see any reason why it won't work for 3-D printing either.

There's some exuberant discussion going on right now at Bell of Lost Souls, my favorite 40K-dedicated blog (I visit it several times a day, and they cover a lot of other wargaming mini systems as well). Definitely worth checking out to see what other, more seasoned wargamers are saying about the implications of 3-D printing not only on this hobby but on culture as a whole.

As for how things stack up currently, I don't think Games Workshop needs to worry itself too much. Here's a picture of the printable Dreadnought in question...

Good Lord, that thing is HIDEOUS!! I wouldn't dare bring such a fugly model to the table. Nor would any other respectable 40K player. Even the ones who allowed that one guy to use a Coke can as a substitute for a Carnifex.

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IP Masochism: Games Workshop C&D craziness promises customer blowback

I caught on Slashdot this morning that Games Workshop, the publisher of Warhammer 40,000 (which I have gotten into this past year) has sent a very harsh cease & desist to BoardGameGeek, a website devoted to all things pertaining to tabletop gaming. The C&D from Games Workshop has ordered BoardGameGeek to "remove all fan-made players' aids. This includes scenarios, rules summaries, inventory manifests, scans to help replace worn pieces -- many of these created for long out of print, well-loved games. GW did this shortly after building a lot of good will by re-releasing their out of print game 'Space Hulk' to much hoopla."

What the hell is Games Workshop thinking?

Ya know, I'm no stranger to the crazy world of alleged "copyright infringement". And even though my situation was in the purview of the American legal system and Games Workshop is a company based in the United Kingdom, some things are common sense no matter where the jurisdiction is. I didn't mind it that my TV commercial was picked up and broadcast without my permission: I was too honored that so many (like E!'s The Soup and Jay Leno) found it interesting, thought-provoking and funny enough to share with others than to get angry at them for it.

So it should be with Games Workshop. Especially in these days of downturned global economy. Fans of Warhammer 40,000 and other Games Workshop products are doing the company a huge favor by demonstrating their love and loyalty to the game and its fictional universe. It's free advertising that Games Workshop doesn't have to spend a single pound or dollar on. The company had already come to rely on word of mouth to maintain and generate interest in Warhammer 40,000. Well, that's all it is that these fans are doing. There is no intent to violate intellectual property on their part, and every intention to support the game.

But it looks like Games Workshop has no intention of likewise supporting the players, and is even choosing to punish them for their enthusiasm.

This will come back to haunt Games Workshop in the end. Maybe not in the short term but in the long range of vision this is going to drive away many of even the most loyal customers that they currently enjoy. What Games Workshop is doing is not good marketing at all. The company needs to reconsider its position and like yesterday, if it wants Warhammer 40,000 to continue with anything like robust growth.

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