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Showing posts with label old dutch galaxy food stores. Show all posts
Showing posts with label old dutch galaxy food stores. Show all posts

Wednesday, January 28, 2009

Why has Old Dutch Galaxy Food Center apparently pulled out as an advertiser on WGSR Star 39?

Could it possibly be because of a certain anti-Barack Obama sign that WGSR general manager Charles Roark devoted obscene amounts of airplay and screentime to this past Friday afternoon, and then again on Monday?

The answer to that question is, evidently, "yes".

Old Dutch Galaxy had been a major advertiser for WGSR. A chain of four grocery stores around the Danville and Chatham area in Virginia, Old Dutch Galaxy had been running updated commercials every week (on a station that was still running spots for the Reidsville Christmas parade last week, mind ya...).

But the word from our friends around south-central Virginia, is that Roark's constant harping about a sign calling Obama a "bastard" and his mother a "slut" was way over the top and into the realm of completely inappropriate behavior.

I doubt that this lesson will be anything but lost on Charles Roark, who has abandoned responsible broadcasting ethics for tabloid-style trash that caters to the least common denominator.

Except now, WGSR has lost one of its bigger clients because of Roark's reckless behavior.

But I'm pretty confident that Roark won't care, and he probably even told the Old Dutch Galaxy guys as much when they pulled out, since cult leader Johnny Robertson can always be relied upon to make up for the loss via all those thousands of dollars coming in from "the Mysterious Texans"(tm).

Seriously though: I've been arguing for awhile that the image conveyed by WGSR's management is a detriment to the commerce of this area. Does anyone now doubt the veracity of that contention?