Click on over to ComingSoon.net for the story that I thought had to have been a joke when I first heard about it this morning.

But it’s true: Disney is purchasing Marvel Entertainment and everything that comes with it – comics, characters, movies, the whole shebang – for $4 billion in cash and stock transaction.

All that I can think of at the moment is that this will probably become the entertainment industry’s equivalent to Ted Turner’s Time Warner purchasing of America Online.